Friday, August 27, 2010

Already stretched AT&T shortly to cope with iPad

Sinead Carew NEW YORK Mon Apr 5, 2010 3:59pm EDT Related News Apple"s iPad hits shelves; contrast beginsSat, Apr 3 2010Apple"s iPad hits shelves; contrast beginsSat, Apr 3 2010UPDATE 4-Apple"s iPad hits US shelves; contrast beginsSat, Apr 3 2010UPDATE 2-Apple iPad unearthed: Samsung, Broadcom, TI appearSat, Apr 3 2010Apple"s iPad hits store shelvesSat, Apr 3 2010 A patron functions with an Apple iPad during an iPad launch eventuality at the Apple sell store in San Francisco, California Apr 3, 2010. REUTERS/Robert Galbraith

A patron functions with an Apple iPad during an iPad launch eventuality at the Apple sell store in San Francisco, California Apr 3, 2010.

Credit: Reuters/Robert Galbraith

NEW YORK (Reuters) - If you be concerned that Apple Inc"s new iPad will delayed down Web surfing on ATT Inc"s mobile network or equates to even some-more forsaken cellphone calls, analysts contend you should rest easy.

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Later this month, Apple will deliver a version of the iPad inscription computer that can roller the Web on the go utilizing ATT"s third era (3G) mobile network. The stream iPad, that went on sale this week end and drew big crowds, functions usually on short range Wi-Fi connectors similar to those found in cafes.

Some fright that should the 3G version of the iPad infer a blockbuster hit, it could exam ATT"s network, already underneath serious aria in a little markets from complicated iPhone Web usage.

ATT has pronounced it is right away investing heavily to ascent the network and orator Mark Siegel combined that it has "of march factored the iPad in to the network planning."

But a little be concerned that thousands of new iPad users could outlay even some-more time than iPhone users downloading movies, shopping books, or surfing the Web on ATT"s 3G network.

But multiform analysts pronounced worries were overblown, even after a clever entrance by the initial iPad model. More than 300,000 of them sole on Saturday, leading a little forecasts.

"There"s a lot of be concerned and it creates for great celebration of the mass to contend it will have an impact. But I think not," pronounced UBS researcher John Hodulik, who expects sales of iPad 3G to be less than half the sales of the initial version of the device.

The main reason is money, with Apple charging $630 for the iPad that allows entrance to both 3G and Wi-Fi. That is $130 some-more than the initial Wi-Fi usually model.

And given the iPad is majority bigger than a cellphone, consumers will not lift it everywhere they go, distinct iPhone. This equates to less direct for ATT. Even the arch senior manager approaching some-more make make use of on the Wi-Fi iPad than the 3G model.

NPD researcher Ross Rubin sees iPad buyers utilizing 3G often as a fill-in when they are roving out of town.

"It positively doesn"t fit in your pocket," Rubin said.

Stifel Nicolaus researcher Christopher King pronounced it was as well prior to long to discuss it how majority people would buy the 3G iPad and how they would make make use of it. But he sees majority users irregularly downloading interpretation to the device, majority similar to on the Kindle e-book reader from Amazon.com.

"I don"t think the going to be a big issue for ATT," he said.

What is more, Hodulik expects that iPhone sales will proceed to tail off over the initial half of this year, given consumers who do not already have an iPhone will approaching wait for for a new Apple phone approaching this summer. The outcome would be fewer new users for ATT"s network.

Hodulik additionally forked to ATT"s open joining to enlarge the collateral spending by $2 billion this year to urge the network performance.

"While this is all going on, ATT has done a poignant enlarge in the volume it"s investing in the network," he said.

ATT shares rose nineteen cents, or 0.73 percent, to $26.30 on New York Stock Exchange prior to long prior to the close.

(Reporting by Sinead Carew; Editing by Paul Thomasch, Gerald E. McCormick and Richard Chang)

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